Discover Which Content Was Most Relevant

It is necessary to decide the criteria for what makes content relevant. For example, in Facebook posts, a post could be relevant according to the number of likes it receives. Meanwhile on Twitter, a post may be considered relevant according to the number of retweets or according to the number of potential reach (the Impressions indicator).

• Posts on Facebook with the highest number of likes, comments and shares: For this, select the relevant time period, and click Refresh (maintaining the other default filters) next, click the Facebook tab at the top of the screen, and then click Pages.

  

  Next, select the relevant criteria:

  

• Posts on Twitter with the highest number of retweets: Similar to Facebook, select the Twitter tab at the top of the screen:

  

  Then select your preferred criteria.