Indicators on Facebook Pages

When analysing a Facebook page, the following indicators will be available:

• Number of fans: this is the number of people who like the selected Facebook pages selected. Note that this number is the same as “Total number of likes on Page”, shown on the “Likes” tab (in other words, it doesn’t refer to the likes on posts).

• Talking about this: this is the number of people that, according to Facebook, have recently interacted with the pages. This indicator is the same as the “Talking about this” number shown on the “Likes” tab.

• Facebook Engagement: indicates the number interactions that there were with the pages’ posts. This is the same as the total number of Likes, Comments and Shares.

• Comments: shows the total number of comments on all the Facebook posts collected.

• Likes:. shows the total number of likes on all the Facebook posts collected.

• Shares: shows the total number of shares on the Facebook posts collected.